Brand IdentityWeb Design & Development

L & A's Care

Brand strategy, visual identity and website design for a care brand, from typography and colour to the finished site.

Role: Brand Identity & Website Designer
Type of work: Client work

A clean white desk with a laptop, a cup and a notebook

Placeholder visual

Placeholder photography. Final project visuals are being prepared.

01Overview

L & A's Care needed a brand and a website that would feel trustworthy and warm from the first visit. I worked on the brand strategy, the visual identity and the design of the website.

02The challenge

Care is a personal decision. The brand had to communicate trust, warmth and professionalism at the same time, and the website had to make it easy for families to understand the services and get in touch.

03Goals & strategy

Define the tone first, then build an identity around it: a calm colour palette, readable typography and a simple, consistent layout system that carries from the logo to the website.

04My role

Brand strategy
Logo and visual identity
Typography and colour palette
Website design

05Process

01
Brand strategy
Clarifying the audience, values and tone the brand should communicate.
02
Visual identity
Designing the logo, choosing typography and defining the colour palette.
03
Website design
Applying the identity to a website structured around services, trust and contact.