AdieCare

AdieCare is a product I am building to bring structure to day to day poultry farm management. It gives farmers one place to keep track of their flocks, log farm activity, get alerted when something needs attention and see how the farm is performing financially.

Many poultry farms still run on memory, paper notebooks and scattered messages. That makes it hard to spot problems early, stay consistent with routine tasks or know whether a batch is actually profitable.

Keep the product practical. Every screen should answer a question a farmer already asks, use plain language and work well on a phone in the middle of a working day. Start with the essentials of flock management, then layer in alerts and profitability once the records are reliable.

• Product direction and feature planning
• User experience and interface design
• Brand and visual language for the product
• Building and testing the product

1. 01

   Understanding the farm

   Mapping the daily routine of a poultry farm, the records that matter and the moments where things usually go wrong.

2. 02

   Defining the core

   Prioritising flock management, activity logging, alerts and profitability as the four pillars of the first version.

3. 03

   Designing the interface

   Designing mobile first screens with large touch targets, clear hierarchy and simple data entry.

4. 04

   Building and refining

   Turning the designs into a working product and refining flows as they are tested.

• Product strategy and feature map
• Interface design system
• Web application

• Figma
• Web development
• AI tools